Delhi: Fare hike on hold, Delhi Metro eyes more revenue from video ads at stations

Delhi Metro stations are soon going to have giant ‘digital walls’ to play video advertisements minus the audio.

0
407
Digital walls will allow DMRC to bring in multiple advertisers at the same time and in the same space. (Saumya Khandelwal/HT Photo)

Delhi Metro stations are soon going to have giant ‘digital walls’ to play video advertisements minus the audio.

The move is a departure from Delhi Metro Rail Corporation’s (DMRC) existing format where only backlit panels are used for ads.

With no fare revision in sight, the cash-strapped DMRC is focusing on these alternatives to increase its revenue. “Apart from keeping commuters engaged during the journey, the move will also help the metro to generate more revenue. In the current panel format, an ad space gets occupied by a single advertiser for months. Digital walls will give us the chance to bring in multiple advertisers at the same time and in the same space,” a metro official said.

Moreover, it is also a lot easier to manage. “Once these walls are installed, only a pen drive will be needed to put ads and information. Earlier, putting up an ad took one to two days,” the official said. More info

By Sweta Goswami  Hindustan Times

LEAVE A REPLY