Malls creating selfie zones to increase footfall

For malls across India, it's touch-up time to be selfieready.

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Malls creating selfie zones to increase footfall

BENGALURU: For malls across India, it’s touch-up time to be selfieready. The country’s selfie-obsession is driving mall owners to invest in making selfie-friendly zones where people can take their own photos on mobile phones.

A year ago, Rajneesh Mahajan, executive director of Inorbit Malls, was astonished to see the craze among shopaholics to click selfies with a heart-shaped bonsai plant. What started as a nursery store’s marketing move to place such plants on every floor escalated into a selfie festival.

What more could he ask for? In just about a day’s time, the company saw a 30% jump in social media engagement and mobile app download.

“That’s when I thought, we have got to do more of this,” said Mahajan, still surprised by the incident, “and make shoppers our brand ambassadors to spread our word.” More info

By Richa Maheshwari, ET Bureau

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