Times Innovative Media (TIM), a subsidiary of Bennett Coleman & Co, has bagged the advertisement rights of Mumbai Metro One for 15 years.
TIM operates its out-of-home media business under the brand, Times OOH. The contract includes various advertising options available at Mumbai Metro like station corridors, pillars, train wraps, train interiors, sponsorship opportunities and a state-of-theart digital network that will be installed by Times Innovative Media.
Sunder Hemrajani, managing director, TIM said “Mumbai Metro Line I is an important project under the public private partnership. It will offer Mumbai citizens a comfortable, reliable and efficient transportation mode. Mumbai will see metro rail system for the first time which will offer state of the art coaches, and passenger convenience systems. We are delighted to be associated with this project as the overall media partner of Mumbai Metro to offer world class media solutions to marketers for .. More info